Every Second Counts?

Visa is running an advert for their check card where the slogan is “Every second counts”.

Really?

Of all the wastes of time in my life, having to sign a credit slip is the one that needs addressing? It’s more important than mandatory staff meetings, slow barristas, and left turn arrows with no oncoming traffic? Or perhaps Visa could save precious seconds of my life by not showing me the commercial in the first place.

Given all the hubbub about identify theft, it seems like a product that reduces authentication is a step in the wrong direction.

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