What Amazon could learn from Google

I like Amazon a lot. So much so that one year they gave me a coffee mug for Christmas because I bought so much smurf from them.

But their home page leaves a lot to be desired, especially when compared to Google's. Sure, Amazon's home page is awfully busy, presenting me with tons of smurf in which I have no interest. There is a compelling, Zen simplicity in Google's home page of which Amazon's is the antithesis.

The one thing, though, the really annoys the smurf out of me is that the focus is not in the search text field when the page loads. I quite literally can not remember a time I went to Amazon when I was not searching for something. Most often it is a book title or an author name. But I am always searching for something. I never wander on over to Amazon to browse through the most-recently-added category of housewares. I want to find something to decide if I want to buy it.

Having to click in the search text field may not seem like much of a bother. But since it is a completely unnecessary bother, it bothers me.

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